Victoria Secret

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Name :  Victoria Secret

Victoria's Secret is a seller of high quality lingerie and beauty foodstuffs. It is the major brand and a section of publicly traded Limited Brands with sales surpassing $5 billion and an in commission income of US$1 billion in 2006.Victoria's Secret is well known for its fashion shows and catalogues, which attribute top fashion models such as Adriana Lima and Alessandra Ambrosio.

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Victoria's Secret was in progress in San Francisco, California in 1977 by Stanford Graduate School of Business alumnus Roy Raymond, who felt self-conscious trying to purchase lingerie for his wife in very public and uncomfortable department store situation. He opened the first store at Stanford Shopping Center, and quickly followed it with a mail order catalog and 3 other stores. The stores were predestined to create a satisfied environment for men, wood paneled walls, Victorian details, and helpful sales staff. as an alternative of racks of bras and panties in every size, there were single styles, paired mutually, and mounted on the wall in frames. Men could look around for styles and then sales staff would help estimate the appropriate size, pulling from catalog in the back. In 1982, after 5 years of operations, Roy Raymond sold the company to The Limited.

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The Limited held in reserve the adapted image of Victoria's Secret intact. Victoria's Secret was swiftly lingering into the America's malls right through the 1980s. The company was able to vend a widened range of products such as shoes, evening wear, perfumes between others with its mail catalog issued eight times yearly.By the early 1990s, Victoria's Secret had be converted into the principal American lingerie retailer topping the billion dollar stain.

On July 10, 2007, Limited Brands Inc. sold 75% of Limited fashion chain to buyout firm Sun Capital associates Inc. to focus and boost sales expansion on Victoria's Secret lingerie provisions and Bath & Body Works units, which provided 72% of revenue in 2006 and approximately all the firm's proceeds.